According to the New York Post, Gu has sponsors in the United States including Red Bull, Cadillac, the Apple-owned Beats by Dre headphones and Victoria’s Secret, where she was announced as one of the new faces of the brand last year.

In the pages of Harpers Bazaar, Gu modelled the lingerie brand’s activewear in an image that showed her flying through the air.

She was also on the cover of iconic fashion magazine Vogue in 2021.

But those big names are dwarfed by the deals being made in China, where the national broadcaster, CCTV, has described Gu as “the perfect child next door”.

Others in China have dubbed her the “Snow Princess”.

So far she’s inked more than 20 endorsement deals in her adopted homeland, signing with companies such as the Bank of China, China Mobile and milk company Mengniu.

She is also the spokesperson for Luckin’ Coffee, the Starbucks of China.

According to campaignasia.com, a single endorsement deal with the skier costs about $2.5 million.

....and GU is only 18 years old 



https://www.news.com.au/sport/winter-olympics/eileen-gus-decision-to-represent-china-paid-off-literally/news-story/66d125b7841449b876a4da1fcedf8583

 (wave)